YouTube Can Now Make Money From Your Videos
YouTube has recently announced an update regarding its Terms and Conditions. The announcement hasn’t gone well for the YouTube content creators. The Google-owned video database will now start advertising on videos and movies that aren’t a part of the YouTube Partner Program (YPP).
-This means no video is safe on Youtube now for advertising. Also, YouTube will show ads on videos, and the creators of the video won’t even receive a part of the revenue. The update was announced on Wednesday 18th November 2020 and left the content creators baffled. Previously, YouTube used to show ads on videos that could be monetized by the users who used to upload them into their channel.
The statement released by YouTube says, “The change is due to the ongoing investments in new solutions, like Home Feed ads, that help advertisers responsibly tap into the full scale of YouTube to connect with their audiences and grow their businesses.”
Aiding advertisers could be a nice spin, but have you ever thought, why would a company want to help its advertisers? To generate more revenue! By doing this, YouTube is looking to generate revenue from potentially all the content uploaded on different channels by different creators. Besides, YouTube also says that advertising will only get featured on “brand-safe” content, so that the advertisers will still have “brand suitability” control with them. Channel owners who aren’t a part of the monetization program can apply too once they reach around 1000 subscribers and more than 4000 public watch hours in the last 12 months.
YouTube has changed terms for its partners too
Apart from the advertising policy change, YouTube has made some changes in terms of its partners as well. – This includes the payouts section, wherein payouts to the customers with monetized channels will now be “handled as royalties from a U.S. tax point of view.” The corporate added that this indicates that it will now conceal taxes from those bills when an action is required. YouTube has said that the creators will be unaffected by way of those concealing taxes if they supply essential tax documentation of their Adsense account.
The public especially, the content creators, haven’t been pretty amused with this new update from YouTube, and many users on social media expressed their anger over the update.
A Twitter user @milaplayssims wrote,
This is honestly wrong. They will be putting ads on our content and not giving us a dime on it? Do better, youtube. Do better.
Another Twitter user @gaywonk wrote,
YouTube just announced that it will run ads even on non-Partner videos and will not give creators a cut of the revenue. YouTube is a profoundly exploitative operation that needs to be broken up or unionized.
A user with the account name @Pivt8381 wrote,
So you’re telling me your gonna run ads on MY channel. Without me getting a dime for it? Why? Youtube earns (allegedly) 15 billion a year, and you need MORE. From the creators who earn nothing? Don’t seem right.
A user with Twitter name @LackingSaint wrote,
Hey, youtube, I know a lot of smaller channels are being really critical of your decisions but, I just want to say it’s totally deserved, and you should go fuck yourselves.
The update isn’t over yet, it also includes an explicit ban on reaping facial recognition data from the platform. These changes are effective from 18th November in the United States and mid-2021 in other parts of the globe. The criticism from different creators is turning into a rage, and it would be interesting to see what shape this criticism takes in the future.
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Time to wrap up:
This latest update from YouTube has already become the talking point in the US. However, it would be interesting to surface how people will be reacting to this update across the globe once it is out in the other parts of the world in mid-2021.