HBO Max desires to pay and play. The one-year-old streaming service has appeared out a highly anticipated Friends reunion special will now deliver two different subscription tiers. One with ads and the other one is ad-free. HBO Max is currently earning $14.99/month without ads, but it will now serve users an option for $9.99/month with ads. Fresh and returning subscribers now can pay each year to save 15% ($99.99/year with ads or $149.99/year without ads).
HBO Max has promised in a press release, that there will be no ads more than four minutes in each hour of programming (industry standard is closer to 20). The originals of HBO will still be played without ads and each ad could become more personalized ver years.
With the price of $9.99/month, subscribers will get access on similar segment of original programming as those channel subscribbed to the existing $14.99/month plan of streamer’s. Additionally here users will get a catalogue of various content from multiple brands that included Turner Classic Movies, Cartoon Network, DC, and Warner Bros. The one and only content that you will not have is Warner’s day-and-date launches of new similar-day premiere movies- like in this week The Conjuring: The Devil Made Me Do It, is trending. Though these movies will get again available when they hit HBO’s library.
In this new subscription plan, you will get access to enjoy the whole HBO Max’s elaborate library, this ad-supported segment will offer video quality of 1080p and resists users to download content. In fact, the same-day theatrical releases will exclusively be available on ad-free HBO Max. However, any newly release movies and shows will be available on HBO Max ad-tier within a month after the release.
The deal, obviously is that subscribers to this most reasonable package will come under the advertising subject and other different limiting conditions. HBO though bosses promise to deliver “an elegant, tasteful ad experience that is respectful of great storytelling for those users who choose it”. Save for this addition of advertisements, those buyers of this affordable tier will also get many similar profits as those streamer’s pricier subscribed package. Here customers will get several same options like parental controls, kids experience, and customization options. But the main pro is here customers will not get the access to download content for offline viewing. Both these video quality will also be delivered at 1080p.
The General Manager and EVP of HBO Max, Andy Forssell said in a press release that, “advertising is a time-tested way to reduce the cost of great entertainment and reach a wider audience.” They are also working hard to develop an elegant, priceworthy content which could give audience storytelling experience and they are enough confident will offer for their advertising partners.